The Latest in Hearing Health News

Earlier this year, LISTEN TO THIS was launched with a commitment to reshape the understanding of hearing health and its essential role in cognitive well-being. Today, LISTEN TO THIS is excited to announce the release of its comprehensive Masterclass series. This groundbreaking initiative is designed to educate healthcare professionals and stakeholders on the importance of proactive hearing care in enhancing brain health and improving quality of life.

The Masterclass series includes nine concise and insightful sessions led by global experts in hearing and brain health. Each session bridges the gap between research and practical application, delivering actionable knowledge and evidence-based guidance for hearing care professionals.

“With over 1.5 billion people worldwide affected by hearing loss, this initiative is more important than ever,” said Brent Edwards, PhD, a spokesperson for LISTEN TO THIS on behalf of the National Acoustic Laboratories. “We are committed to fostering a deeper understanding of hearing health and its impact on cognitive health outcomes and quality of life.”

Peter Aksel Villadsen, SVP at GN Group shared insights into why GN is focused on launching this Masterclass: “At GN Group, we believe that hearing health plays a crucial role in overall cognitive well-being, but this connection is often underappreciated. We launched the Listen to This Masterclass series to empower healthcare professionals with the knowledge and practical tools needed to integrate hearing care into holistic brain health strategies. This is about making a real difference for patients and supporting healthy aging on a global scale.”

The LISTEN TO THIS initiative is proudly supported by GN Group and its partners, including the Copenhagen Centre for Hearing and Balance, UsAgainstAlzheimer’s, National Acoustics Laboratories, Danish Dementia Research Centre, and Stanford Medicine.

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Supported by VisitDenmark, this immersive experience features contributions from 22 Danish companies and organizations, including well-known brands like LEGO® and Bang & Olufsen. Highlights include exhibits on Danish design, sustainable solutions, health, and outdoor leisure. Visitors can explore how Denmark integrates its love for nature, innovation, and community into everyday life, creating an inspiring experience of “the good life” Denmark aims to share with the world.

Through partnerships with leading academic institutions and health tech companies, BrainWorks is developing innovative tools—such as voice biomarkers—to detect early cognitive impairment. Driving initiatives like "Listen To This," BrainWorks is raising awareness of hearing health as a vital public health priority, advocating for early intervention to enhance cognitive health outcomes. This pioneering work reflects GN’s commitment to using technology not only to improve hearing but to connect people to a richer life experience.

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