Clinical application
8 Digital and Visual Assets
Multimedia resources to lower patient stigma, build digital presence, and create an engaging clinic atmosphere before the consultation begins.
A compact patient guide explaining how and why maintaining good hearing may help protect our cognitive health.
Audience: Patients / end-users.
Format: 8.5" x 11" tri-fold leaflet.
How to use: This awareness level leaflet is designed for hearing care professionals to share with patients in their clinic or practice.
AIMERA patient-friendly tri-fold brochure explaining how hearing loss can affect mood, confidence, and social connection — and how taking action on hearing health can support emotional wellbeing and quality of life.
Audience: Patients / end-users
Format: 8.5" x 11" tri-fold brochure
How to use: Share with patients before or after a consultation to reinforce the emotional and social case for addressing hearing loss. Works well alongside a hearing test result or as a waiting room handout.
A mini social media guide for hearing care professionals – helping you create your own independent hearing health content.
Audience: For hearing care professionals looking for ways to talk about the correlation between good hearing and good health
Format: PDF
How to use: The stories, messaging and templates included are to help hearing care professionals create content for your own channels.
Mental HealthA one-minute story unfolding the evidence and impact of the ACHIEVE study through engaging and easy-to-digest animations.
Audience: Anyone with an interest in the science of hearing health.
Format: 16:9 MP4
How to use: This film can be used for waiting room monitors, presentations, events, and more.
Cognitive HealthA one-minute story exploring the 14 potentially modifiable risk factors for dementia and what this might mean for prevention.
Audience: Anyone with an interest in hearing and dementia risk factors.
Format: 16:9 MP4
How to use: This film can be used for waiting room monitors, presentations, events, and more.
Mental HealthA one-minute story that raises awareness and understanding of how a hearing impairment can impact people's mental health directly and indirectly.
Audience: Anyone with an interest in hearing and mental health.
Format: 16:9 MP4
How to use: This film can be used for waiting room monitors, presentations, events, and more.
A poster conveying one of the core messages behind the LISTEN TO THIS™ movement - that good hearing may be good for cognitive health.
Audience: Patients / end-users.
Format: A1 poster
How to use: This educational poster is designed for clinic waiting areas or consultation rooms.
A poster introducing the 14 modifiable risk factors for dementia - including hearing loss - in an easy-to-understand infographic style.
Audience: Patients / end-users.
Format: A1 poster
How to use: This educational poster is designed for clinic waiting areas or consultation rooms.
4 Resources
Materials to confidently address cognitive health, listening effort, and emotional wellbeing right at your desk without adding complexity to appointments.
AIMERThis guide adds a small set of wellbeing and cognition‑focused questions to routine case history, helping clinicians identify when emotional, social, listening‑effort, or independence issues may need more attention. It supports the AIMER “Ask” step in a light‑touch, structured way.
Audience: Hearing care professionals updating their adult intake forms and interview routines.
Format: PDF / Word, A4
How to use: Select the core wellbeing and/or cognition items for the case‑history form, and use the optional follow‑up prompts in session when responses are flagged (e.g., “Often”, “A lot”, “Yes”).
AIMERA double‑sided prompt sheet with short, patient‑friendly questions to help clinicians open conversations about feelings, stress, relationships (Side A), and listening effort, cognition, and independence (Side B). It gives concrete wording for the AIMER “Ask” step without adding time or complexity.
Audience: Hearing care professionals in adult appointments.
Format: PDF, A4, double‑sided (laminated or printed for desk use).
How to use: Keep on the desk and choose 1–2 questions from the relevant section to open the topic; use as a quick reference rather than reading it out in full.
AIMERA visual “feelings wheel” showing a range of emotions commonly experienced with hearing and listening difficulties (e.g., frustration, feeling left out, embarrassment, worry, stress). It helps patients find words for how they feel and opens the door to deeper AIMER “Ask” conversations.
Audience: Adults with hearing loss; clinicians using AIMER in mental‑health and wellbeing conversations.
Format: PDF, A4 (ideally laminated for re‑use).
How to use: Place the wheel on the table and invite the patient to point to feelings that resonate (“Which of these feel familiar to you?”). Use their choices and examples as the starting point for Inform, Manage, and, where needed, Refer.
A quick guide to help hearing care professionals discuss hearing health, cognition, and overall wellbeing with their clients.
Audience: Hearing care professionals.
Format: 8.5" x 11" US letter
How to use: This guide can be used as a practical in-office tool that can be referred to both prior to and after a consultation.
4 Resources
Outreach toolkits and summary sheets of key information designed to help you communicate effectively with other healthcare professionals and build trusted referral networks.
A concise expert brochure unfolding the essential evidence in the Aging and Cognitive Health Evaluation in Elders (ACHIEVE) study.
Audience: Hearing care professionals.
Format: Double gatefold (4 panel).
How to use: This brochure is ideal to get a summarized overview of the key findings from the landmark ACHIEVE study.
A compact but comprehensive leaflet focused on how good hearing care is good for healthcare – in terms of addressing a growing health burden, reducing care costs, and improving quality of life.
Audience: All healthcare professionals, including ENT specialists, GPs, and neurologists.
Format: 8.5" x 11" tri-fold leaflet
How to use: This brochure is primarily designed for hearing care professionals to share with potential healthcare colleagues in your network.
This guide is designed to help hearing care professionals better connect and collaborate with their counterparts in healthcare – featuring a series of hearing health conversation pitches
Audience: For hearing care professionals looking to collaborate more with ENT specialists, GPs, or neurologists.
Format: PDF
How to use: For maximum uptake, we recommend leveraging this guide together with our Healthcare Professionals brochure.
AIMERThis comprehensive guide helps hearing care professionals navigate referral conversations with confidence while staying within their professional scope. It outlines a clear, four-step framework to handle patient referrals for both mental health/wellbeing concerns and cognitive/memory changes.
Audience: Hearing care professionals using the AIMER framework (specifically supporting the "Refer" step)
Format: PDF
How to use: Consult this step-by-step guide when a patient flags wellbeing or cognitive concerns. Use it for your patient consultation to prepare for choosing the appropriate care pathway (such as involving a family doctor, psychologist, or memory clinic), to document observations descriptively, and coordinate the next steps of care.
4 Actionable Resources for Patients
Everyday-language counseling tools designed to support collaborative care decisions and provide practical, home-management strategies for patients and families.
AIMERA patient-friendly one-pager addressing the emotional side of hearing loss — including frustration, stress, low mood, and social withdrawal. It helps patients recognise that these feelings are common and not a sign of weakness, and offers simple steps they can try and discuss with their clinician.
Audience: Patients / end-users.
Format: PDF, A4, single-sided.
How to use: Share when a patient mentions stress, mood, or confidence concerns. Use as a conversation opener or leave-behind after discussing the emotional impact of hearing loss.
AIMERA patient-friendly one-pager exploring how hearing loss affects communication between partners, family members, and friends — and how reframing it as a shared challenge can reduce tension and strengthen connection. Includes simple communication strategies couples and families can try together.
Audience: Patients / end-users - particularly relevant to share with a partner or family member.
Format: PDF, A4, single-sided.
How to use: Share when a patient mentions tension at home, a partner who repeats everything, or guilt about "making things harder" for others. Consider giving two copies — one for the patient and one for their partner or caregiver.
AIMERA patient‑friendly one‑pager that explains why listening can feel like hard work with hearing loss — including tiredness after conversations, “brain fog”, and needing extra quiet time. It helps patients recognise everyday signs of listening effort, links these to how the ears and brain work together, and offers simple strategies they can try and discuss with their clinician to reduce strain.
Audience: Patients / end-users.
Format: PDF, A4, single-sided.
How to use: Share when a patient describes feeling unusually tired from listening, drained after social events, or worried about “brain overload”. Use it to explain listening effort in plain language, agree on one or two strategies to try, and leave it with the patient to review or share with family.
AIMERThis one‑pager shows a four‑step “stepped care” overview for mood and wellbeing, from small self‑guided actions to specialist mental‑health support. It helps patients and clinicians decide together what level of support feels right now and makes referral conversations easier and more visual.
Audience: Adults with hearing loss; hearing care professionals using AIMER (especially Inform, Manage and Refer).
Format: PDF, horizontal A4, double‑sided.
How to use: Introduce the chart when wellbeing concerns come up, briefly explain the four steps, and then ask the patient which step(s) feel most helpful for them at this point. Offer a copy for them to take home and, if relevant, bring to their GP or other professionals.
A collection of articles digesting latest stories, science and data within audiology and hearing health.



