Clinical application
Patient communication resources
Communication materials made for you and your clinic to help bring the hearing health story to life in conversation with your peers and patients.
7 Digital and Visual Assets
For the waiting room
Multimedia resources to lower patient stigma, build digital presence, and create an engaging clinic atmosphere before the consultation begins.
In this section you get:
- Brochures on hearing health
- Videos for your waiting room
- Infographic posters around hearing
Hearing health
Brochure: Hearing Health
A compact patient guide explaining how and why maintaining good hearing may help protect our cognitive health.
Audience: Patients / end-users.
Format: 8.5" x 11" tri-fold leaflet.
How to use: This awareness level leaflet is designed for hearing care professionals to share with patients in their clinic or practice.
AIMERBrochure: Wellbeing
A patient-friendly tri-fold brochure explaining how hearing loss can affect mood, confidence, and social connection β and how taking action on hearing health can support emotional wellbeing and quality of life.
Audience: Patients / end-users
Format: 8.5" x 11" tri-fold brochure
How to use: Share with patients before or after a consultation to reinforce the emotional and social case for addressing hearing loss. Works well alongside a hearing test result or as a waiting room handout.
Mental HealthWaiting room film: ACHIEVE study
A one-minute story unfolding the evidence and impact of the ACHIEVE study through engaging and easy-to-digest animations.
Audience: Anyone with an interest in the science of hearing health.
Format: 16:9 MP4
How to use: This film can be used for waiting room monitors, presentations, events, and more.
Cognitive HealthWaiting room film: Dementia risk factors
A one-minute story exploring the 14 potentially modifiable risk factors for dementia and what this might mean for prevention.
Audience: Anyone with an interest in hearing and dementia risk factors.
Format: 16:9 MP4
How to use: This film can be used for waiting room monitors, presentations, events, and more.
Mental HealthWaiting room film: The Mental Health Effect
A one-minute story that raises awareness and understanding of how a hearing impairment can impact people's mental health directly and indirectly.
Audience: Anyone with an interest in hearing and mental health.
Format: 16:9 MP4
How to use: This film can be used for waiting room monitors, presentations, events, and more.
Cognitive Health
Waiting room poster: Cognitive Health
A poster conveying one of the core messages behind the LISTEN TO THISβ’ movement - that good hearing may be good for cognitive health.
Audience: Patients / end-users.
Format: A1 poster
How to use: This educational poster is designed for clinic waiting areas or consultation rooms.
Cognitive Health
Waiting room poster: Dementia
A poster introducing the 14 modifiable risk factors for dementia - including hearing loss - in an easy-to-understand infographic style.
Audience: Patients / end-users.
Format: A1 poster
How to use: This educational poster is designed for clinic waiting areas or consultation rooms.
5 Resources
In-Clinic Consultation
Materials to confidently address cognitive health, listening effort, and emotional wellbeing right at your desk without adding complexity to appointments.
In this section you get:
- Case history questions
- Conversation openers
- Patient tool to open up on feelings
AIMERClinician's Guide: Case History Questions
This guide adds a small set of wellbeing and cognitionβfocused questions to routine case history, helping clinicians identify when emotional, social, listeningβeffort, or independence issues may need more attention. It supports the AIMER βAskβ step in a lightβtouch, structured way.
Audience: Hearing care professionals updating their adult intake forms and interview routines.
Format: PDF / Word, A4
How to use: Select the core wellbeing and/or cognition items for the caseβhistory form, and use the optional followβup prompts in session when responses are flagged (e.g., βOftenβ, βA lotβ, βYesβ).
AIMERConversation Opener Tool
A doubleβsided prompt sheet with short, patientβfriendly questions to help clinicians open conversations about feelings, stress, relationships (Side A), and listening effort, cognition, and independence (Side B). It gives concrete wording for the AIMER βAskβ step without adding time or complexity.
Audience: Hearing care professionals in adult appointments.
Format: PDF, A4, doubleβsided (laminated or printed for desk use).
How to use: Keep on the desk and choose 1β2 questions from the relevant section to open the topic; use as a quick reference rather than reading it out in full.
AIMERFeelings Wheel Tool
A visual βfeelings wheelβ showing a range of emotions commonly experienced with hearing and listening difficulties (e.g., frustration, feeling left out, embarrassment, worry, stress). It helps patients find words for how they feel and opens the door to deeper AIMER βAskβ conversations.
Audience: Adults with hearing loss; clinicians using AIMER in mentalβhealth and wellbeing conversations.
Format: PDF, A4 (ideally laminated for reβuse).
How to use: Place the wheel on the table and invite the patient to point to feelings that resonate (βWhich of these feel familiar to you?β). Use their choices and examples as the starting point for Inform, Manage, and, where needed, Refer.
Hearing Health
Patient Conversation Guide
A quick guide to help hearing care professionals discuss hearing health, cognition, and overall wellbeing with their clients.
Audience: Hearing care professionals.
Format: 8.5" x 11" US letter
How to use: This guide can be used as a practical in-office tool that can be referred to both prior to and after a consultation.
4 Resources
Interdisciplinary Collaboration
Outreach toolkits and summary sheets of key information designed to help you communicate effectively with other healthcare professionals and build trusted referral networks.
In this section you get:
- Structured conversation pitches to successfully connect with local doctors
- Professional leave-behind leaflets for GPs, ENTs, and neurologists
- Evidence-based summaries of the landmark ACHIEVE study findings
Cognitive Health
Brochure: ACHIEVE study
A concise expert brochure unfolding the essential evidence in the Aging and Cognitive Health Evaluation in Elders (ACHIEVE) study.
Audience: Hearing care professionals.
Format: Double gatefold (4 panel).
How to use: This brochure is ideal to get a summarized overview of the key findings from the landmark ACHIEVE study.
Hearing Health
Brochure: Healthcare Professionals Collaboration
A compact but comprehensive leaflet focused on how good hearing care is good for healthcare β in terms of addressing a growing health burden, reducing care costs, and improving quality of life.
Audience: All healthcare professionals, including ENT specialists, GPs, and neurologists.
Format: 8.5" x 11" tri-fold leaflet
How to use: This brochure is primarily designed for hearing care professionals to share with potential healthcare colleagues in your network.
Hearing Health
Healthcare Collaboration Guide
This guide is designed to help hearing care professionals better connect and collaborate with their counterparts in healthcare β featuring a series of hearing health conversation pitches
Audience: For hearing care professionals looking to collaborate more with ENT specialists, GPs, or neurologists.
Format: PDF
How to use: For maximum uptake, we recommend leveraging this guide together with our Healthcare Professionals brochure.
AIMERReferral Guidance for Clinicians
This comprehensive guide helps hearing care professionals navigate referral conversations with confidence while staying within their professional scope. It outlines a clear, four-step framework to handle patient referrals for both mental health/wellbeing concerns and cognitive/memory changes.
Audience: Hearing care professionals using the AIMER framework (specifically supporting the "Refer" step)
Format: PDF
How to use: Consult this step-by-step guide when a patient flags wellbeing or cognitive concerns. Use it for your patient consultation to prepare for choosing the appropriate care pathway (such as involving a family doctor, psychologist, or memory clinic), to document observations descriptively, and coordinate the next steps of care.
3 Actionable Resources for Patients
Patient Care and Take-Homes
Everyday-language counseling tools designed to support collaborative care decisions and provide practical, home-management strategies for patients and families.
In this section you get:
- Targeted patient guides
- Communication strategies
AIMERPatient Guide: Feelings, Stress & Wellbeing
A patient-friendly one-pager addressing the emotional side of hearing loss β including frustration, stress, low mood, and social withdrawal. It helps patients recognise that these feelings are common and not a sign of weakness, and offers simple steps they can try and discuss with their clinician.
Audience: Patients / end-users.
Format: PDF, A4, single-sided.
How to use: Share when a patient mentions stress, mood, or confidence concerns. Use as a conversation opener or leave-behind after discussing the emotional impact of hearing loss.
AIMERPatient Guide: Hearing Loss & Relationships
A patient-friendly one-pager exploring how hearing loss affects communication between partners, family members, and friends β and how reframing it as a shared challenge can reduce tension and strengthen connection. Includes simple communication strategies couples and families can try together.
Audience: Patients / end-users - particularly relevant to share with a partner or family member.
Format: PDF, A4, single-sided.
How to use: Share when a patient mentions tension at home, a partner who repeats everything, or guilt about "making things harder" for others. Consider giving two copies β one for the patient and one for their partner or caregiver.
AIMERPatient guide: Listening Effort and Fatigue
A patientβfriendly oneβpager that explains why listening can feel like hard work with hearing loss β including tiredness after conversations, βbrain fogβ, and needing extra quiet time. It helps patients recognise everyday signs of listening effort, links these to how the ears and brain work together, and offers simple strategies they can try and discuss with their clinician to reduce strain.
Audience: Patients / end-users.
Format: PDF, A4, single-sided.
How to use: Share when a patient describes feeling unusually tired from listening, drained after social events, or worried about βbrain overloadβ. Use it to explain listening effort in plain language, agree on one or two strategies to try, and leave it with the patient to review or share with family.
Listen in: The latest research insights
A collection of articles digesting latest stories, science and data within audiology and hearing health.
SpotlightThe case for mid-life hearing careFor years, the connection between hearing loss and dementia has gained attention - particularly in older adults. But a growing body of evidence suggests the most impactful time to intervene may be much earlier than previously assumed.
SpotlightThe benefits of hearing careWhile hearing loss is sometimes perceived as more of a nuisance and something you can learn to accept, the significant positive impact of timely hearing care is something we're becoming increasingly aware of.
SpotlightThe fight against dementiaWith rates of dementia rising globally, we explore an emerging path to prevention within the world of audiology.
Hearing for lifeThe Loss EffectIn part one of this special series, we turn the spotlight to quality of life β asking what are the potential health consequences of an untreated hearing loss?Visit our Masterclasses
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